Circuit of the Americas

Circuit of The Americas is Austin's home to Formula 1, MotoGP, X Games, Austin360 Amphitheater, RedFest, and much more. With the launch of the venue in 2012, they needed a flagship app experience to not only showcase their shiny new track, but also to help people navigate the massive arena, and for visitors from outside of Austin to explore what Austin has to offer.

Year: 2012
Role: Creative Direction, Design Management, Lead Designer
Team: Myan Duong
Platform: iOS iPhone & iPad


In order to dynamically create and manage points of interest, I took advantage of Phunware's (early stage) mobile CMS to create a backend to allow content managers to have control over what goes into the app.

Race day schedules and POIs change constantly and are often not finalized until a few days before the race. Because of this, the system had to be quick and easy to use. Our content publishing system allowed content managers to enter information without it going live in the app until they gave the final say.


The main navigation layout and animation mimics the physical wayfinding signage around the venue.